:marvel at:

Breakfast at Tiffany’s Not-So-Happy Story

2011-05-16T07:11:00.000-03:00

Ever since I watched Breakfast at Tiffany’s one month ago I can't forget this fashion show for Givenchy, who designed Audrey Hepburn's costumes. He was the first high fashion designer to break into film. I understand why this movie appeals to so many generations of girls. Myself, I preferred to watch Roman Holiday, a fantasy story of a princess who escapes from her life for a day - escape from responsibility and societal expectations. Holly Golightly from Breakfast at Tiffany’s is more down to earth, a wanna-be socialite who is trying to move ahead in life. While escaping from her past, ignoring lack of founds, she aspires to becoming one of the fabulous New York ladies. In fact, Holly is a high class escort, if not a call girl. I understand her aspirations, but I'm far from understanding the way that she chose to fulfil them. The fact is the fabulous Audrey Hepburn represents the ideal of young women - beautiful, feminine, and fun loving.

Live it up... Drink it down...

2011-05-08T09:18:00.001-03:00

Who handle me at my worst...

2011-04-08T10:00:00.000-03:00

'Hello Boys' Billboard Voted Most Iconic Ad

2011-04-06T16:08:00.002-03:00

The Wonderbra's 'Hello Boys' billboard was voted most iconic ad image ever in a poll carried out by the Outdoor Media Centre, the British trade body for outdoor advertising. After Wonderbra had unveiled the campaign with Eva Herzigowa in 1994 it was acclaimed a taraffic-stopper and I can imagine how much aditional buzz marketing it produced! It mast have been brilliant and effective campaing!
The Outdoor Media Centre has teamed up with Campaign magazine to identify the best 100 posters of all time. Over 10, 700 Brits voted for their favourite billboards and here are the selected:

The Top Ten British Ads Ever
1. Hello Boys/Eva Herzigova (Wonderbra, 1994)
2. Labour Isn't Working (Conservative Party, 1978)
3. Lord Kitchener Wants You (Parliamentary Recruiting Committee, 1914)
4. His Master's Voice (The Gramophone Company, 1901)
5. Management trainee aged 42 (The Economist, 1991)
6. Pregnant Man (The Health Education Council, 1969)
7. Araldite (Ciba Geigy, 1983)
8. Think Different (Apple, 2003)
9. Beanz Meanz Heinz (Heinz, 1966)
10. Dumb Animals (Greenpeace)

Click here if you'd like to see the winning ads.

Source: Daily Mail

Lamborghni's Pair of Carbon-Fiber Stilettos

2011-03-18T14:34:00.000-03:00

Tonino Lamborghni came up with a design for potential stilettos. The heels are modeled after the Gallardo Superleggera and designed by Modo illustrator Tim Cooper.It's a high heel sexy object of desire for fast driving female fashionistas! I'd love to put them on! And why not?

Via: http://elitechoice.org/

Home on Wheels - Best Caravan Interior Design

2011-03-13T15:03:00.001-03:00

Many times on this blog I emphasized how much I love to travel. And I really do! Since I've moved to Argentina, road tripsbecame my favourites. Car travelling gives us the flexibility of deciding our own route and travel times. We can also stop off wherever we want and it gives us the opportunity to see and experience more. In our times, we loose so much of the magic of travelling, that otherwise we would have experienced if we hadn’t travelled by plane.

I've never been a great fan of caravan holidays until recently, when I came across with this wonderful caravan manufactured by Caravanolic, a Spanish architectural studio. I was smitten with it's original interior design, functional and modern yet personal and cheerful. I dare to say it looks like taking your home for a ride! I love it!

Source: www.caravanolic.com/

art is the triumph

2011-03-04T08:57:00.000-03:00

Quote by John Cheever (May 27, 1912 – June 18, 1982)
from The Death of Justina

The King’s Speech starring Van Cleef & Arpels

2011-03-02T17:18:00.002-03:00

The King’s Speech won 4 Academy Awards 2011. It’s a British historical drama directed by Tom Hooper and written by David Seidler It is a wonderful movie and I enjoyed watching it a lot. There is however a scene that increased my enthusiasm more than others: it was during a party where Wallis Simpson (performed by Eve Best) appeared wearing the unforgettable aubergine dress. I literally hold my breath when I saw it! The draping around her neck and the fabric draped from shoulder to shoulder in a low scoop revealing her bare back and a gorgious Van Cleef & Arpel's Zip Pompom necklace. 'King's Speech' costume designer Jenny Beavan, a nine-time Oscar nominee, did a great job. The whole outfit including accesories (especially gold and diamond set Cadenas watch, and already mentioned diamond Zip necklace) represented the sophisticated, chic and timeles style… and timeless is why I truly enjoy fashion.

Givenchy Spring 2011 at the Oscar Night

2011-03-01T17:31:00.000-03:00

Although I am not the biggest fan of the Oscar Night, what I truly enjoy is the red carpet celebrity arrivals. It's a glamorous night designed for gossiping, fashion commenting and showing off! I always have my own best dress winner. This year Cate Blanchett's dress was definitely my favorite. She was wearing Givenchy Spring 2011 Couture and looked sensational. I googeled the Givenchy collection and learnt that one dress, with hand-dyed and hand-cut matte sequins, took 4,000 hours of handwork to assemble! The dress was made of lilac chiffon with pearls details and with shocks of bright yellow in the back. Sensational combination!
The collection’s designer, Riccardo Tisci, was inspired by Japanese robot toys and Kazuo Ohno, the legendary Japanese Butoh Dancer. It’s goes beyond fashion. It’s a masterpiece!

Drinking the Stars Is Why I Love Champagne

2011-02-28T18:26:00.000-03:00

Beyond all the wonderful things my boyfriend did for my birthday, he made a champagne cork pop up for me the other night. The bubbles! I love bubbles! Rising charmingly in every glass of champagne, the infinite streams of tiny perfect bubbles, running upwards like they don’t want to be late for some appointment. I am drinking the stars! cried Dom Perignon on his first sip of champagne. Champagne might indeed taste like the stars - or like the star dust maybe - but it will always represent the whole underwater world captured in a single champagne glass aquarium. Remainding me of the ocean, the beach, diving, and the freedom. It's the hapiness. And quite oposite, the infinit, and the silence of the soul.

How that would feel to drink champagne from the Varga's Pacifica crystal champagne flute? Exquisitely detailed images of Starfish, Medusa, Seahorse, Shell, Octopus, and Shellfish decorate each glass. Varga Art Crystal is a tribute to the timeless elegance of Hungarian craftsmanship. Each hand-cut stem or is individually signed by hand.

The Heart Has Its Reasons

2011-02-24T08:32:00.000-03:00

I stumbled upon this cute drawing today morning. There’s something deep about it I couldn’t ignore. You just keep looking at it and you’re thinking: Does it apply to me?

Victoria Beckham fall 2011 collection at NYFW

2011-02-21T23:23:00.000-03:00

Victoria Beckham proves she's more than a celebrity trendsetter. Now she's also a designer. Her fall 2011 collection presented at New York Fashion Week is sophisticated and chic. Classy cocktail dresses look modern and comfortable to wear. Some of them I would even wear to work. Gorgeous long boots are the result of Beckham's collaboration with Christian Louboutin. Victoria Beckham obviously improved on her style since the Spice Girls. It’s not another revolutionary high fashion she makes but it’s a reflection on what contemporary women want to wear to feel confident and sexy.

More photos on: victoriabeckham.com

Inspired me: Neo Patch Bag by Kate Moss

2011-02-15T23:30:00.000-03:00

Everybody has some hobby. I make bags. This Saturday I hope to buy leather to make shoulder bags that I designed myself. The design was inspired by an old vintage bag I own. It's spacious, functional, comfortable and it goes well with everything. It's my favourite travel bag and my festival bag, and my everyday bag... It's simply the bag one loves. The second bag collection by Kate Moss for Longchamp inspired me to match different colours and textures... Neo Patch is a vintage, patchwork style bag designed in Kate's favourite colors including graphite gray, jade green and cherry red.

It's wonderful and I love the edgy colour combination! It's truth the design calls attention, but most important it's practical as the colours mach most shoes and clothes - there is no need to change the bag before you leave home; it's light - made of lambskin, lizard and other lighter weight leather pieces. I'm excited to go leather hunting!

And that's the bag that inspired my design:

Thoughts for the Valentine's Day

2011-02-15T19:10:00.002-03:00

Baby Carrots - New Junk Food

2010-11-07T21:40:00.000-03:00

Would it be possible to sell baby carrots as a fun, extreme and even sexy snack? - Definitely. „Bunch of Carrot Farmers” - group of almost 50 American carrot producers - adopted advertising techniques usually used by junk food brands to encourage people to eat more carrots. The campaign entitled “Eat ‘Em Like Junk Food” was created by Crispin Porter + Bogusky . The tactic was based on belief that ”instead of scrapping fast food ads, health food companies should attempt to play them at their own game, creating exciting, humorous brands with strong youth appeal”. The carrots packed in bright chip-sized bags are sold in school vending machines. Slogans, such as "The original orange doodles" and "Crunchier than chips, orange-ier than cheese puffs" has been incorporated. Advertising includes vibrant billboards and flashy TV spots. The campaign even featured a carrot-crunch-powered iPhone and iPod Touch game, “Xtreme Xrunch Kart,” available as a free download at the iTunes store.

So far, the campaign has been extremely successful. For Halloween, carrot producers lounched “Scarrots” - single-serve bags of baby carrots, offered in a master bag containing 25 servings in 3 unique designs and 25 temporary glow-in-the-dark tattoos!

http://www.babycarrots.com/

Pantone Universe

2010-10-27T12:58:00.000-03:00

I simply love Pantone colours! I can never decide which one is my favourite. Pantone is a colour guru, a platform that provides standard color systems to almost all industries, including manufacturing, fashion and design. Pantone is growing and strenghtening it's position in a smart and organic way. It makes me think of how many oportunities the Polaroid waisted.

The Pantone brand is happily expanding its family and now the Pantone Universe also includes:

A cheerfull Pantone Hotel on Brussels’ Louise Avenue - the building features 59 rooms celebrating the brand’s iconic colors. On a rooftop lounge Pantone-colored cocktails are served, and you also can find a store selling trademark company products.

Seavees 09/63 PANTONE Sneaker Collection available in seven vintage colors from the original Pantone color guide - epitomizes the cool, casual style of California in 1963.

Sonia Spencer Accessories Collection - Stainless Steel and Enamel Cufflinks and Key Rings Based on the Iconic PANTONE Chip Design.

Kitchenware Collection by Typhoon - include textiles, shopping trolleys, storage jars, mugs and salt and pepper mills.

Pantone Mugs by W2

Design items by Seletti

Photos from the websites: Pantone.com and Seletti.it

The 2010 Social Networking Map

2010-09-16T13:57:00.000-03:00

You Never Lose by Loving

2010-09-14T08:17:00.000-03:00

Mobile Advertising Growing Fast

2010-09-11T19:23:00.000-03:00

For the last couple of months my byfriend has been using new widescreen smartphone. And he loves it! Every couple of days he's downloading new applications. He's new mobile petentially makes him a very receptive target for marketers, I thought as I was wathing his enthusiastic reactions to his new mobile wonder. Increasingly important mobile advertising via mobile phones soon will become natural extension of the marketing mix. Smartphone adoption rates are growing and as well range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications. Here I posted Eriksson's video about how to successfully adapt mobile advertising into the brand marketing mix.

Never Stop Fighting

2010-09-05T11:28:00.000-03:00

"Emergency Exit" Urban portable hole in Venice

2010-09-01T21:02:00.000-03:00

The Venice Biennale of Architecture 2010 (29 August – 21 November 2010) is a major architecture exhibition that takes place once every two years in Venice, Italy. The Biennale is an occasion where big-name architects and designers can showcase new projects, arranged in 30 different pavilions, each with different themes. This year Polish Pavilion designed by Agnieszka Kurant and Aleksandra Wasilkowska is called Emergency Exit.

'You climb the seemingly precarious structure. At the height of the summit you look down into a churning sea of clouds. Your breath catches, your pulse quickens; you look down, then out, and then leap blindly into the void. . .’

The installation Emergency Exit seeks to go beyond the logic of urban reality through the creation of ‘urban portable holes’... Through the jump - the transfer, people fill in the gaps with their own emotions, ideas and desires.

The Polish Pavilion acts as a laboratory within which Emergency Exit engages with the public directly to provoke, inspire and excite... These actions will be documented and then presented within the Pavilion.

Source: http://labiennale.art.pl/eng/

Swedish summer escape destination

2010-08-30T16:54:00.001-03:00

Among all the things I love most in life - I love Swedish summer! Summer days in Sweden are long and warm and charming... Most of Swedes spend at least part of their summer in traditional log cabins located along the vast coast line or on the shores of a tranqil lakes. The one that belongs to F.'s familly is probably the most luxourus place on earth if, just like me, you consider luxury a perfect place to escape the hustle and bustle of the large city far from civilisation. During the long summer days we experience the midnight sun, savour the natural silence and enjoy the relaxing sound of water lapping on the shore. Just a familly and friends spending time together, sailing, swimming, sunbathing on the rocks, sitting around the table, chating, cooking, eating, playing games, reading... Oh dear I miss Swedish summer!

Stockholm-based Sommarnöjen is a company with the tagline of “Small house. Great architects.” Here are few examples of their works. More can be found on http://www.sommarnojen.se/.

Be positive!

2010-08-28T21:38:00.000-03:00

One thing is driving me crazy... but you know what... I'm trying to be positive, not to loose control... at least over this weekend.

Made in Poland - INGLOT Cosmetics

2010-08-24T23:25:00.002-03:00

With today blog I want to start a series MADE IN POLAND about Polish brands and products that I miss the most while my travelling and living abroad. About brands with Polish origins that are expanding on the international markets and Polish brands with a great potential to once become successful abroad.

Just like Polish make-up brand INGLOT Cosmetics. I never leave the Warsaw Frederik Chopin airport without INGLOT’s nail enamels (my favourite no 082) and a bunch of sleeks lip glosses packed in a funny lab-like vials or samplers. And they smell really good! Nail treatment products is a must too. And there’s probably not even one Polish woman without INGLOT eye shadows. INGLOT has one of the most extensive color ranges of make-up cosmetic in the world and can easly compete with such known brands as MAC cosmetics. When being on a budget you can fill up your MAC eyeshadow palette with INGLOT pans.

What I find important is INGLOT products are high quality, safe, not tasted on animals and reasonably priced (really good value). What's more, all of them are produced in the European Union and over 95% of them in INGLOT’s own manufacturing facilities in Poland - they are all Fair Trade products than.

INGLOT store in NY; Photo: Tom McCavera

INGLOT is a Polish-based cosmetics company established 20 years ago with over 250 stores in Europe, Canada, Australia, Dubai, and Asia. Last year INGLOT opened their first store in New York City’s Times Square.

INGLOT offers a rainbow of hues of lipsticks and gloss, shadows, blushes, cover-up, mascara and pencils that are mesmerizing. Probably INGLOT’s flagship product is the “Freedom System”, a collection of more than three billion color combinations, allowing happy clients to assemble a palette of their own color preferences. This encurages mixing and matching and customizing to your make-up preferences, including palette sizes and shapes, choosing between round, rectangular or square pans in a compact. It's a Make-up Heaven!

Source: http://inglotcosmetics.com/

BoConcept's Cool Cup competition - 3 Polish winners!

2010-08-23T15:29:00.001-03:00

3 out of 6 new and promissing BoConcept designers that won the Cool 'Collectors item' cup competition are Polish. The competition to become the next BoConcept designer terminated last December. 6 winning cups has been chosen by the BoConcept jury from the total 13.554 cup designs uploaded to the competition on the website.
3 out of 6 promising new designers are Polish: Katarzyna Pastuszak, Marta Wołyniec and Daria Wawrzkiewicz. 3 others are: Fabián Ortiz (Columbia), Marry Schroers (USA), Lucie Válková (Czech Republic). 6 elected cups were put into production and will be available next month in BoConcept Stores all over the world.

Designers were inspired by (from the left in the photo):
Katarzyna Pastuszak: the beautiful pattern of the Iris flower
Fabián Ortiz: pixels
Marta Wołyniec: folk art and patterns of the Łowicz region
Marry Schroers: a peacock
Lucie Válková: 'The New Year's Eve mood. A night spent with friends, hot chocolate, board games and champagne gave me the perfect motivation for my design!'
Daria Wawrzkiewicz: 'Drops of violet from very dark to very light, fading. In this case violet brings a feeling of warmth. Joy of life - moment of delight.'

From: http://www.boconcept.com/

Love is about Trust

2010-08-21T09:52:00.000-03:00

To love is to trust we spend a lifetime together.

EURO 2012 Tournament Identity

2010-08-18T23:00:00.000-03:00

Euro 2012, the European Football Championship, will be hosted by Poland and Ukraine from 8 June to 1 July 2012. Obviously, as Polish I’m enthusiastic about such a big event being co-organised in my country. However I’m also very emotional about the tournament’s logo design and its brand identification.
Official logo and brand identity were created by Portuguese agency Brandia Central.

The following is excerpted from the UEFA website.
Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament – one of the world’s biggest sporting events – by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from ‘wycinanka’, the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.

EURO bloom
The ‘bloom’ logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.

Uniting ethos
The event slogan, meanwhile, is ‘Creating History Together’. The staging of the UEFA European Championship finals in Poland and Ukraine, a first for Central and Eastern Europe, will have a place in the history books, with everyone involved in UEFA EURO 2012™ – organisers, host countries, host cities, players and fans – contributing to another exciting chapter of European football.

On a Cannes Lions International site I found this project’s applications for this year Cannes Lion Award . We read there:

Description of how you arrived at the final design:
The starting point was blending Wycinanki, a common art form in both hosting countries, and football. The result is an identity which is original, genuine and has a powerful message: Make football grow in every way.

Indication of how successful the outcome was in the market:
Success in the market: - The work that was developed so far for the logo and visual identity of the UEFA EURO 2012 is very bold and represents a major breakthrough in these type of events. Many top design publications and personalities have shown an interest in what we did and gave us praise for it. Both host countries and UEFA are very excited about the brand and people around the world, football fans and others, have embraced it.

In the host countries though, the logo design has got lots of criticism. In Ukraine they say, it brings up an association with the “chupa-chups” lollipops. Polish fans are complaining about the colours of the “Polish flower”. They say it is necessary to swap the colours on it, because on the Polish flag white goes first and red is after it. It is also not enough Polish as this form of Wycinanki incorporated into logo has Ukrainian origins.

To me, incorporating Wycinanki (Papercuts) into logo design was a good direction and really great idea. But its interpretation is too much literal. It could look much more sophisticated. In present form the logo looks more like an illustration and it’s too detailed.

Inspired by Sweden

2010-08-16T18:57:00.000-03:00

Camomile field was first to welcome me in my first Swedish summer morning. Swedish countryside always charms me. As well as Swedish delightful interior design. Balanced and natural, conscious, proud, minimalistic, standing-out yet fitting so well... luminous. But delightful. I had a month vacation from blogging but now I’m back from Europe, with new images and new ideas in my head to share. I always feel inspired by nature, it’s simplicity, peace and perfection. And probably for that reason Swedish design is one of my favourite. There is more Scandinavian design to come up next…

Life's just a bowl of cherries. In summer. In Europe.

2010-07-09T00:23:00.001-03:00

I love summer in Europe! Fresh cherries, F. mum’s strawberry cake with whipped cream, rhubarb crumble… Everything tastes so much better. Everything smells so much more intense. Walking along the Baltic cost, staying out until late, having family bonfire night, making own sausage, kitesurfing in Hel, grabbing Corona with a piece of lime in a beach bar, leaving bar at 4 o’clock and walk back home just to enjoy a sunrise… To enjoy life’s simple pleasures. I’m counting down… to all of the tastes of my childhood...

All photos from http://www.elle.fr/

New Polish Folk Design

2010-07-02T17:49:00.001-03:00

In two weeks I will be visiting Poland. I look forward to it so much that I google for things that remind me Poland the most. Like Folk Polish design for exampl. Before moving to Argentina, I had a gorgeous Dia rug on my wish list. Polish folk design was among my favourites.

Moho Design established in 2004 is present at international fairs and competitions, gaining several awards. On my wish list, their Dia rag presented at the exhibition "100% Design” in London, where it was awarded by the Wallpaper Magazine.

SHE lamp! inspired by a traditional folk skirt from Łowicz region. Legs - matt red plexiglas scratch-resistant, glass - foil printed with UV.

Bed linen „Jagienka” designed by a Polish designer Anna Stępkowska Nowak is inspired by folk decoration motives from Łowicz region. It was awarded by Polish edition of the Elle Decoration Magazine http://www.inmoment.pl/

MOWOstudio was founded by Monika Elikowska and Wojciech Opal. Designers specialize in furniture, everyday objects, interiors and commercial spaces have recently carried out a new project - a stool called Beaver job!

The New Folk Design is a cyclical project that aims to build the identity of Polish design based on traditional crafts and folk art through educating young designers about vanishing craftsmanship. A series of workshops for designers were developed to help them to transform tradition into a modern folk design according to the latest global trends. For few years now Polish talented designers are doing a sensation abroad. What makes me really glad, their projects often link to our reach and diverse folklore.

Surpass yourself and better be running...

2010-06-23T23:01:00.003-03:00

Every morning in Africa, a Gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a Lion wakes up. It knows it must outrun the slowest Gazelle or it will starve to death. It doesn't matter whether you are a Lion or a Gazelle... when the sun comes up, you'd better be running.

African Proverb

The version that I received from my friend Brian ends with ... It doesn't matter if you are a Gazelle or a Lion... when the sun gets up, you know that to suceed, you must be able to surpass yourself ... I am fascinated by the word surpass. So challenging! So big! So meaningful!

New York High Dramatic Range Images

2010-06-21T16:41:00.000-03:00

For quite sometime now I'm amazed by HDR (High Dynamic Range) architecture photography . I used to work in Real Estate Consultancy and one of my colleague, a graphic designer, was a passionate architecture photographer. He used to make HDR magic. High Dynamic Range (HDR) is a term used when speaking of images and image processing that makes images look like viewed through 3D glasses. You can use the processing carefully to create natural looking photos but you can use your creativity to create intense, dramatic and even apocalyptic images. In any case images will be more detail in the highlights and shadows than normal photos. For that reason HDR is popular in architecture photography because architecture requires very deep details, shadows and color range. What's interesting, the film industry uses HDR to create special effects.
I found some New York City HDR photos to share.

All photos from: http://abduzeedo.com

Empire State of Mind - New York

2010-06-15T19:56:00.001-03:00

Today I live in Buenos Aires. But I would rather move to New York City on the next occasion. There's something magical about NYC. The City where you don't grew old. The City of dreamers, achievers, survivors and wanna-bes... The City where girls run in high hills all day long, where you wrap your hands around a coffee cup to warm up freezing fingers, where you look up to the sky, where the sky is the limit...

In New York, Concrete jungle where dreams are made of,
There's nothing you can’t do, Now you're in New York!!!
These streets will make you feel brand new,
the lights will inspire you,
Let's hear it for New York, New York, New York

One hand in the air for the big city,
Street lights, big dreams all looking pretty,
no place in the World that can compare,
Put your lighters in the air, everybody say yeaaahh
come on, come, yeah...

In New York...
"Empire State of Mind" Jay-Z | Alicia Keys

My favorite thing is to go where I've never been

2010-06-14T20:22:00.003-03:00

My favorite thing is to go where I've never been. Quote by Diane Arbus (1923 – 1971), an American photographer and writer noted for black-and-white square photographs of "deviant and marginal people (dwarfs, giants, transvestites, nudists, circus performers) or else of people whose normality seems ugly or surreal."

Sex Sells !!!

2010-06-11T22:14:00.002-03:00

Diesel latest campaign for Spring 2010 is tagged "Sex Sells *Unfortunately We Sell Jeans". Maybe Diesel don’t, but someone else in the fashion industry does sell sex indeed. Designer and movie director Tom Ford is a man. He’s quite a brand building genius I must admit. He’s not just selling cloths, cosmetics and sunglasses, he’s representing and promoting a hedonistic lifestyle. His brand's modern design with sharp, sleek suits, appeals even to my boyfriend. He knows best how to shout for attention using sex and eroticism as an explosive marketing tool. Ford become one of most talked about designers of our times, his biography is impressive. He gave Gucci that famous eternal youth and the mysterious sexuality called the „Gucci sex factor”. In 2005 he created his own brand TOM FORD that became famous for stirring some controversy each time when releasing new ad campaign. His collaboration with a provocative photographer Terry Richardson resulted in “various fashion-forward, decadently deviant photographs”. And in 2008, Tom Ford outfitted gorgious Daniel Craig as James Bond in Quantum of Solace! Who can resist hot, steamy eroticism?! Sex truly Sells?

Imagination - more important than knowledge

2010-06-06T12:21:00.003-03:00

Albert Einstein (1879 – 1955) was a Jewish, German-Swiss-Austrian-American physicist who is widely regarded as one of the most influential scientists of all time. I am enough of an artist to draw freely upon my imagination. I believe in intuition and inspiration. Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, and all there ever will be to know and understand, stimulating progress, giving birth to evolution. It is, strictly speaking, a real factor in scientific research. Albert Einstein as quoted in "What Life Means to Einstein: An Interview by George Sylvester Viereck" in The Saturday Evening Post (26 October 1929)

That is a truly interesting quote that starts a discussion about superiority of imagination upon knowledge. While some find it irrelevant to measure one against the other I believe knowledge wouldn’t exist without the imagination. The source of knowledge is curiosity about the world, a search for explanations and answers, it’s a creative process driven by imagination. Einstein used to think beyond the norms and it is why he was able to develop his Theory of Relativity in the first place. Einstein also had passion for creative arts such as literature and music. Later in life, he found relaxation in improvising on his violin: "First I improvise, and if that doesn't help, I seek solace in Mozart [surely one of the greatest improvisers!]. But when I am improvising and it appears that something may come if it, I require the clear constructions of Bach in order to follow through" (Ehlers, p. 132). Variations, then, but on a theme.

References: Wikipedia, http://www.psychologytoday.com
Ehlers, Anita. Liebes Hertz! Berlin, Birkhauser, 1994; Calaprice, Alice, Ed. The Expanded Quotable Einstein. Princeton, NJ: Princeton University Press.

Polyvore - playing paper dolls or Vogue's fashion editor?

2010-06-01T17:39:00.009-03:00

Last week I had a paper dolls story. Today - Polyvore, internet fashion and shopping platform, IS a lot like playing paper dolls but with pictures of real clothes. Or better, playing Vogue's fashion editor with so much more fun! You can spend hours working on your unique fashion collage, flicking through images of millions of clothing items, shoes, bags and accessories. You drag and drop items until you decide your set is ready, than you can e-mail it to a friend, post it on your Facebook, Twitter, blog or share it with the Polyvore fashion community and let them judge your personal style and taste. Feel free to judge mine. My set is here beneath:

Walking on a beach by Cashewnut featuring JLo accessories

Within 3 years, the site grew from 0 to 1.4 million registered users. Over 6 million unique visitors makes Polyvore the largest fashion community site consisting of trendsetters, shoppers and amateur stylists who put together thirty thousand sets a day and post them on all sorts of social networking sites. That buzz helps to score 140 million page views per month.
So what is Polyvore? It’s an innovating online shopping experience that facilitates mixing and matching products from any online store to create fashion collections. In fact it’s an outstanding e-commerce, merchandising and marketing tool that inspires millions of enthusiastic people like me:) It opens new ways of communicating with global fashion-oriented and fashion-forward consumers. It’s an excellent tool for monitoring fashion trends and spotting new talents. As a prove, in 2009 Polyvore entered partnerships with brands including Calvin Klein, Marc by Marc Jacobs,Gap, Lancome and Nike among others. Nike, for example, frequently host fashion contests for best fashion sets that include one particular Nike clothing item. It usually generates 2000 - 6000 contest entries. The prizes are worth $100 gift card.
Here I posted few rndom communty members' sets. Check them out:

Head over heels by Jozefien featuring Balenciaga bags

Silk charmeuse top, $767
Knotted suede trench coat, $3,995
Stella mccartney skirts KHAKI, 345 GBP
Buckle Slingback Sandal, $695
Arena Giant Covered Velo - Sahara, $1,795
BVLGARI Chains & Leather Cords | Chains & Leather Cords | Yellow Gold..., $1,150
Limited-Edition Spring Look Palette, $65
Morning Beauty | Lily Donaldson by Sølve Sundsbø | Fashion Gone Rogue

this is so me by Anquetta featuring Gucci shoes

chic and effortless by lisaLockhart featuring French Connection shoes

Paper dolls - Fashion educators & Advertising tool

2010-05-25T02:25:00.003-03:00

In your childhood, have you ever played paper dolls with pictures of clothes? Well, I did. Women's nature hasn't really changes since centauries. We simply like pretty things. I was actually searching the net for a blog post idea that is coming up next this week, when I found this paper dolls hint and started digging it. First manufactured paper doll, two-dimensional Little Fanny figure printed on paper for which accompanying clothing, was produced in London, in 1810.

Through whole Victorian era children were receiving toys at birthdays and Christmas but fortunatelly paper dolls were affordable. When they became popular as toys, manufacturers of all kinds of household goods took advantage of their popularity by using them to promote their products.

This is how paper dolls appeared as an effecting mass advertising tool. A few of the products advertised with paper dolls were Pillsbury flour, Baker's chocolate, Singer sewing machines, Clark's threads, and Hood's Sarsaparilla (medicine). Imagine that little girls bagging their mothers for buying another Pillsbury flour so they could get the whole clothing collection:). How much fun they had to had putting fancy paper cloths on their dolls.

In the early 1920s the J. & P. Coats company offered unique mechanical paper dolls with moving head through their dealers when purchasing Spool and Crochet Cotton.

Later, from the 1930s to the 1950s, companies put paper dolls into their magazine advertisements to sell such goods as nail polish, underwear, Ford cars, Carter's clothing, Barbie dolls and more.
First fashion educators.

Source: The Original Paper Doll Artists Guild web site.

Friday Inspiration - You can

2010-05-21T07:52:00.000-03:00

World's Most Glamorous Clubs

2010-05-18T17:29:00.005-03:00

I need some excitement. I wish I could glam my day a bit tonight. I wish I sparkled again. Dancing. Feeling fabulous. Feeling like the world is mine... Instead I'm at home with my laptop, covered with blanket, googling for clubs I should've been heading to by now. Check out this upmarket venues I wish I could escape to once:

My House is a Los Angeles nightclub designed by Dodd Mitchell. The club’s décor remind you of an upscale house party held in someone’s private home. This place must make you feel special. I love the idea of a nightclub where guests feel comfortable, sitting on nice soft sofas, surrounded by luxurious designers' objects.

San Francisco’s Gitane is an eclectic club designed by Mr. Important, the interior design firm specializing in creating indelible restaurant, nightclub, retail and nightlife experiences. Mr.Important derived their inspiration from the complexity of art, music and design of gypsy culture. It manifest itself in an extensive palette of colours, textures and objects and constructs an "ordered" chaos atmosphere. The ambient is full of emotions, of nostalgia, romantism and passion.

Fabulous Vanity Club, also by Mr. Important, is located in the Hard Rock Hotel and Casino in Las Vegas. Luxurious design, plentitude of fine textures, surfaces and colours brings to my mind an adults-only amusement park. It’s theatrical and fabulous.

Absolut Icebar London is the world’s second permanent icebar (afer Stockholm's). The bar located on vibrant Heddon Street, has become one of the London's coolest hot spots with the temperature -5°C all year round. Entire interior is built by natural frozen Swedish Torne River ice – from the walls, bar, stools, to the artwork and the ‘glasses’ in which the drinks are served “in the rocks”. The ice design is changed annually and leading designers are invited to create experimental ice interiors.

Fabryka Trzciny Art Center is located in an 1916 old brick marmalade factory, on the right bank of Vistula river in Warsaw, Poland. It’s one of the oldest post-industrial buildings in Warsaw and it merges tradition with avant-garde architecture and modern surroundings. It consists of a performance hall, bar and nigh club, theatre and a restaurant. The architects were Bogdan Kulczyński. It's like piece of New York in Central Europe. Slightly edgy yet fabulous. Fabryka is not blinking and shining but surprisingly it seduces you too.

I believe in pink...

2010-05-16T11:30:00.007-03:00

Shopping in eco-style

2010-05-13T19:30:00.008-03:00

Seriously, We Are What We Do… Drives me crazy we don’t show proper respect to nature, don’t recycle enough… Plastic bags for example: According to statistics from different countries around the world, each person uses from 167 (UK) to 500 (USA) plastic bags a year. That gives us over 1 trillion plastic bags on our earth every year. It takes 1000 years for 1 bag to decompose! There is something that can be done! Shopping in eco-style! As an eco friendly consumers we go shopping with stylish reusable bags.

Most of these bags are available in many colors and patterns an can be rolled up and fit in a glove box or other handbag and they can hold more than regular plastics bags.

Top handbag designer Anya Hindmarch created a re-usable shopping bag. The bags "I'm not a plastic Bag" were launched at London Fashion Week 2007 and became a desirable accessory. In 2009 Hindmarch designed 6 new canvas shopping totes, with illustrations inspired by the markets of Provence.

Milan Design Week 2010. London designer Oscar Diaz presented a shopping bag made from canvas straps.

American design brand Artecnica have launched a bag made from 100% colorful advertising campaign billboards, a clever die cut, no glue, no stitch shoulder bag is Inspired by the strength and symmetry found in nature. The minimal 2-D design stretches into 3-D to form the biggest bag with the smallest amount of waste.

Apparently Chanel has it’s own idea of eco-shopping in style. Modeled after the iconic shopping bags of their 31, Rue Cambon flagship location in Paris, this leather bag indeed looks like a paper shopping bag, with one difference - this one costs $2525.

Another American design brand BlueQ has a line of bags that are made of 95% recycled woven polypropylene. Stylish and sensible.

BUILT designs iconic neoprene totes that make everyday life more enjoyable. Their reusable shopping bag stretches to fit everything on your shopping list. And if you’re traveling, it’s perfect for carrying snacks and magazines for the plane or car ride.

Reisenthel products are extremely functional, light and able to transform quickly into a convenient, sleek carry-all. Eye-catching prints.

The philosophy of Envirosax® is to help create a better future for our planet by spreading the environmental message through colour and script using the Envirosax® eco-friendly reusable bag as the vehicle.

Polaroid's FAILURE

2010-05-11T17:37:00.005-03:00

Polaroid founded in 1937 is one of the great iconic 20th century brands. Thanks to photos developed in your hands a while after the photo was taken, the Polaroid personality became “live for the moment” sort of brand. Unfortunately it’s also known as a failure band. Polaroid lose in touch with their customer and its market since the technology were shifting more rapidly than ever before. Other day I read “Polaroid could have been a major force in digital photography today... They just never went there.”
In 2001 Polaroid bankrupted and in 2008 closed their instant film factory. This spring the Polaroid Corporation is about to sell their unique collection of nearly 1300 photographs (out of 16,000) most of them taken by Andy Warhol and Chuck Close.

There are hundred thousands of Polaroid cameras still in use, stored on garage shelves, or put on sale on eBay, that could’ve never been used again. Fortunately a group called The Impossible Project decided to restart production of the actual film at a factory in Amsterdam. They re-engineered from the beginning the expensive instant film. Each piece of film is its own dark room. It has 6 distinct layers and it’s made up of 6 to 10 components, each of which must be used very precisely. It was indeed the Impossible Project.

View online Andy Warhol's Polaroids at the Paul Kasmin Gallery in New York. In this post you find a selection of my personal favorites.
If you like this post check the previous one -> Polaroid LOVE

Polaroid LOVE

2010-05-07T19:49:00.005-03:00

Everyone must remember Polaroid instant photos. My first Polaroid memory is a photo of me taken when I was 5 sitting on Santa’s lap. Polaroid is magic. I love it’s softness, imperfections, incompleteness, nostalgia. It’s like a moment, a memory that you just caught, and you will always remember it exactly this way. The sound when you press the shutter button. The anticipation for the result, the surprise… it’s personal. You made a memory tangible. The will not be any more reprints. You are the artist. This one photo is what you get. No more repetitions. It’s life. It’s real.

For Polaroid fans who don’t have Polaroid camera, I recommend familiarise yourself with Poladroid™ application. You can easily create high resolution Polaroid-like pictures from your digital photo. All you have to do is to download Poladroid™ application start it, than drag and drop your photo. You will even hear the typical shutter sound and you will need to wait for the picture.

I converted my regular digital photos taken in Rio de Janeiro with Poladroid and facebook them. Got a good feedback from my friends.

Whenever we are together, that is home ...

2010-05-03T18:01:00.004-03:00

My boyfriend came back home from his long jurney to Europe. A lovely inspirational poster reflecting my mood today:) Morover we're looking for a flat in BA. As usual it's a disaster. So easy to forget the most important... Whenever we are together, that is home...

Swedish Crystal Design

2010-05-01T15:21:00.016-03:00

Since I saw this intriguing Bertil Vallien’s crystal sculpture in one of Stockholm’s museums I became fond of Swedish glass handcraft. This art work is magical to me. I have no idea how it's possible to achieve this spectacular optical effect in glass. Must be sort of magic, right? Although Bertil Vallien is probably one of the best and most famous glass artists in the world today, I realized there are more tallented Swedish designers who make artistic glass that is sold and displayed at galleries around the world.
Two biggest glass factories have an exciting history - Kosta was founded in 1742 and Orrefors 1898. The heart of the business is the Kingdom of Crystal in the province of Småland. Among standardised products like bowls, vases and glasses, you can get limited edition objects and pieces of glass art. My very favourite are “Make up” limited series by glass artist Åsa Jungnelius. I adore her oversized, almost half meter high, colourful nail polish bottles and lipstick sculptures. Her works are fun and cover subject like fashion, shopping, decadence, consumerism.

Åsa Jungnelius also designed perfume flacons for Agonist fragrance brand. Agonistis a Nordic fragrance brand inspired by the melancholy and beauty of film, poetry and literature from Bergman, Boye and Garbo and other iconized characters from Swedish Culture.

One more decadent piece by Asa Jungelious:

I also found this gorgeous crystal handbag designed by Lena Bergström for Orrefors. A limited edition of 100, only for looking not wearing accessory will cost you $700.

Fashion Soup, Designer: Kjell Engman

Ducks , Designer: Ernst Billgren

You can download Kosta Boda 2010 Collection by clicking here.

Gaultier’s Journey through the world of fashion inspirations

2010-04-28T19:55:00.003-03:00

Absolutely Brilliant and Exciting. Jean Paul Gaultier’s Journey through the world of design and inspiration: from Russia, Scandinavia, Turkey via China, Algeria, Morocco to Mexico and Peru. His Fall 2010/11 melting pot collection presented on Paris Fashion Week was simply astonishing. The mix of folkloristic inspirations form the 4 corners of the globe, the fusion of fabrics and colours was breathtaking. It went far beyond the fashion. It was well-directed runway art show: the design of invitations for the show was map of France in which all the provinces were named after countries with their immigrant populations; there was cross-cultural live orchestra playing the background music on violins, African drums, Turkish trumpet among other uncommon instruments. The cloths: beautiful trenches, jackets, casual furs and military coats combined with Greek and Gipsy skirts, Peruvian tunics, silk Chinese dresses and shirts, and baggy harem trousers made of jogging sweat fabric and other of jeans; accessorised with Scandinavian socks, African-print turbans, neon tights, Massai necklaces, cowboy shoes and who knows what else. What's most fascinating that in it's core, it’s an upscale streetwear collection. Many items alone are gorgeous: harem deep blue sweat suit, trenches, jackets and coats, jumpers, neon bright tights, stockings.

“Invitation au voyage” is the message behind the collection, but no doubt it’s another way to market it and sell too. The way I see it though: We travel across the world, we live in a global village, we observe, we learn, exceptionally we became passionate about novelties we come across with and we apply into our lives what we believe suits us. In this context, it’s an ultra modern, colourful and reach fashion collection.

Home full of books

2010-04-23T22:44:00.005-03:00

As long as a house has books on the shelves and art on the walls, it’s a home.

I love books. Reading, looking at them, smelling, keeping them. I blieve books can give an insight into an owner's character. They reflect an aspect of personality that people don’t easily see. I like to snoop around at what other people have in their shelves. I’m suspicious of people who don’t have books. When I visit someone’s home for the first time, I always scan their bookshelves for anything that might be of my interest. I like to look over my books too and think of on which occasion I bought them, where I read them, who gave them to me, what mood I was in when I read certain books. Many books become part of my life. They bring peace of mind, calm my soul. Surrounded by books I don’t feel alone. When you travel a lot, you’re becoming selective. You buy and store only those books that you really like, and they travel with you wherever you go. I like the smell of a new book but I like the smell of an old book even more. I love bookshelves too. Books are part of my daily life, a decor element that I enjoy looking at.

I fell in love in a READ bookshelves hat I found in NK Shopping Gallery in Stockholm. The bookshelf is designned by two Swedes, Jenny Askenfors and Sofia Ehrengren. It comes in four different letters R, E, A, D.

Reinier de Jong designed an extending bookcase. The zigzag shaped parts slide in and out of each other, providing as much space as needed.

Milan, Italy - Nobody & Co.'s Bibliochaise, a literal armchair library "for those who like to be immersed in deep reading". The chair can house up to five linear meters of books.

Maria Jasko's nature inspired bookshelves:

Few more inspiring projects:

Finally, solution for small interiors: bookshelves in stairs and a bookshelf wall paper.

The Art of Losing...

2010-04-21T21:43:00.002-03:00

Loosing, missing, looking for, looking forward to... home, a family, a country, a friend, a boyfriend... In this sort of moments I read a poem by Elizabeth Bishop. It gives me strenght, and hope, makes me think rationalaly and brings sort of optimism...

One Art

by Elizabeth Bishop

The art of losing isn't hard to master;

so many things seem filled with the intent

to be lost that their loss is no disaster.

Lose something every day. Accept the fluster

of lost door keys, the hour badly spent.

The art of losing isn't hard to master.

Then practice losing farther, losing faster:

places, and names, and where it was you meant

to travel. None of these will bring disaster.

I lost my mother's watch. And look! my last, or

next-to-last, of three loved houses went.

The art of losing isn't hard to master.

I lost two cities, lovely ones. And, vaster,
some realms I owned, two rivers, a continent.
I miss them, but it wasn't a disaster.

--Even losing you (the joking voice, a gesture
I love) I shan't have lied. It's evident
the art of losing's not too hard to master
though it may look like (Write it!) like disaster.

From The Complete Poems 1927-1979 by Elizabeth Bishop

At the begining of Fashion Advertising - Fashon Illustration

2010-04-15T23:02:00.006-03:00

Rose, my best British friend, sent me a postcard from the London Fashion Week with the fabulous reproduction of Rene Gruau’s fashion illustration. I keep it on a kitchen table so much I enjoy looking at it. Rene Gruau’s name has been synonymous with exquisite refinement and seductive flair. In 1940s and 50s he became a favorite illustrator of the world’s haute couture – Chrisitan Dior, Hubert de Givenchy, Balmain, Balenciaga and Cardin. His works for Moulin Rouge and Lido de Paris remind Toulouse-Lautrec’s posters, other remind of pop-art.
Today, fashon advertising is entirely dominated by photography, but fashion illustration were extremaly important in the haute couture world in that time. Gruau with his new style reshaped marketing for the fashion industry forever and has set the scene for marketing for this industry for many years to come. From his works emanate everlasting elegance, simplicity and sophistication.

A Mother, A Housewife, A Lover... Stereotypes of woman in TV commercials

2010-04-04T22:48:00.006-03:00

Increased television viewings is associated with more stereotypical views, especially of gender. For heavy viewers, television replace other sources of information and ideas. Looking at stereotype of woman in TV commercials: a happy housewife, a mother, a skinny teenage-looking girl promoting anti-aging products… all that stereotypes can have a negative influence on women themselves, and many claim that the sexist stereotypes imprison women even more.
On the other hand, TV commercials use and simplify already existing stereotypes about the relationships between woman and men and the position of both genders in the culture.

Some are more enjoyable (BTL de Del Campo Saatchi & Saatchi para Andes beer)...

some less ... (TV commercial of Brahma beer)...

Sex sells products and it’s a common knowledge possessed by advertising specialists, by artists and by everyone responding to this sort of commercials. No ones is a saint. But it can be done tastefully and creativelly.

some are not enjoyable at all... (Fernet Cinzano)

It’s worth to think about the issue. Argentine high context, masculine culture is given as an example – take a look at the enjoyable TV commercials and watch a documentary by San Telmo Production telling the story of a group of young girls from the Buenos Aires’ slum Villa 31 who use soccer to learn how to go from victims to champions. That’s real life.

http://www.santelmoproductions.com/en/#/portfolio/goals_for_girls

Here are some more TV ads:

The Earth Hour - Turn on Green Marketing Communication

2010-03-30T21:32:00.011-03:00

Earth Hour - the annual turn-off-the-light event from the World Wildlife Fund was celebrated last Saturday 27th March. Today consumers not only become more conscious of environmental issues but also are willing to pay more for green products. In respond to that, more and more marketing messages contain green references and themes. The Earth Hour it's another opportunity for companies to demonstrate their eco-friendliness, sustainability and dedication to the environment. Below, some of the Earth Hour actions:

In 2009 Leo Burnett Malaysia picked up a Gold Effie at the Malaysia Effie Awards for its Earth Hour effort on behalf of the WWF. The campaign launched during political and social turmoil in Malaysia, brought awareness to global warming carried an appropriate theme: “Who Says Malaysians Are Not United?” By urging all citizens to put aside differences and stand up together as “One Malaysia,” the effort inspired more than six million people to pledge support and switch off their lights this past March. The campaign included such media as TV, radio, print, OOH and digital, as well as a Facebook group that became the largest country-specific Earth Hour group in the world.

The Scandinavian dairy brand Arla Foods supports WWF by selling specially designed milk black packaging with on-pack information about Earth Hour. Design by the Swedish agency Milk.

Kiehl’s, a premium American cosmetics brand retailer, has collaborated with Jeff Koons, Pharrell Williams, Julianne Moore and professional surfer Malia Jones to present a new design dedicated to Earth Day 2010. They worked on limited edition bottles for the Acai Damage-Protecting Mist. Each of the well-known personalities developed his or her own design for the product’s label. $200,000 from selling the bottles will be donated to the Rainforest Alliance.

In Starbucks you could get a complimentary tall size (12oz) beverage of your choice when you purchased any Starbucks tumbler during Earth Hour (27th March 2010 from 8.30pm till 9.30pm).

Houndreds of Starwood hotels including Westin, Le Méridien and Sheraton turned off their lights and took other energy-saving measures for one full hour. In more than 90,000 hotel rooms, hotel guests were encouraged to turn off the lights. The other actions included switching off exterior signage lighting, dimming or turning off non-essential interior lighting, using candlelight in appropriate public areas such as restaurants and bars; and informing guests about the hotel’s observation of Earth Hour through in-room voicemail messages and guest room television messages. Additionally, hotel lobbies were serving signature green cocktails, hotel restaurants were serving candlelight dinner.

The Millennium Hilton Bangkok held “Rooftop Earth Hour Picnic”
At Fairmont Hotel in Hamburg offered a candlelight dinner experience for diners. Guests of The Fairmont Orchid, Hawaii celebrated Earth Hour with complimentary hot chocolate and s'mores roasted over an oceanside fire pit under the stars.
Corporations all over the world the day before the Earth Hour on 26th March sent out emails to their clients and suppliers to inform them about this global event, encourage them to participate, join the action and switch off light. Some examples include Polish Airlines LOT and Coca Cola.

Others were simply inspired...

Pretty in Pink

2010-03-24T00:34:00.028-03:00

Pink has sometimes been associated with negative gender stereotypes and as appropiate for girls only. Pink is “girly”… but you think yellow is a neutral colour? There is no logic.
To help to lift up pink and place it as a universal colour I post some lovely examples of print and TV ads containing pink motives.
Pink is chic and sexy. Pink means loads of fun, joy, happiness, sense of humor, innocence, confidence, self-worthiness, acceptance, passion, relax, glamour.
Pink was used in advertising from the early beginning. Because of it’s strong message. Pink becomes extremely powerful in Duracell ads. Converse makes it cheeky while HP makes it intimate. Pink goes well with Hermes's orange. It's charming and sweet in the Miss Dior Cherie campaign.

Gorgeous Ali Stephens is shot by Terry Richardson for the spring/summer 09 iCB advertising campaign, Including the funny Pink Panther. “ iCB girls loves the Pink Panther”

In French ad campaign for Duracell’s most powerful battery yet, Duracell’s iconic pink bunnies, together form a pink sumo wrestler, a pink rhino and a pink tornado.

All credits are from: Agency : Ogilvy France Directed by : PLEIX Country of production : France Production company : Warm and fuzzy Post house : Digital District

Orange Hermes. Indian Pink.

Vintage advertising for DuBarry Pink Fire lipstick

Miss Dior Cherie advertisement featuring Marina Linchuk, was directed by Sofia Coppola on the streets of Paris. It’s so very “Lost in Translation“. Charming, unpretentious, bit nostalgic, chic and fun. The song is called Moi, Je Joue, by Brigitte Bardot. A lot of powder pink as well as strong pink accents. Very elegant.

Victoria's Secret Pullover hoodie & Very Sexy® Bow-back cheeky panty.

City Marketing - Warsaw - The European Capital of Culture

2010-02-22T21:21:00.007-03:00

Nowadays, every country and a city is forced by global competition to develop it’s own brand in order to encourage tourism, attract inward migration of residents or enable business relocation. City marketing proved any city can become a marketable product able to participate in competition for attracting international events such as the Olympic Games. Other times is about awarding a title like for example The European Capital of Culture. A city designated by the European Union for a period of one calendar year is given a chance to show its cultural life and cultural development. As Pole once living in Warsaw, I’m observing competition between Polish cities and race for winning ECC 2016. I must say I’m a big fan of Warsaw. It’s definitely not the most marvelous city you can visit, but meanwhile there is something tempting about it. Warsaw is the one of the fastest growing cities in Europe. It is taking full advantage of the tremendous and unique opportunities arising from the emergence of free market and the development of democracy. With it’s chic upscale bars and clubs, with it’s Business District that is like continuous construction site, with it’s bohemian arty East Side… I like it.
Here you find two movie clips from a campaign promoting Warsaw as the Capital of Culture.

The Fun Theory by Volkswagen

2010-02-21T12:23:00.005-03:00

Volkswagen believes that something as simple as fun is the easiest way to change people’s behaviour for better. It's about surprising people, creating something inconvenient, something that increases people's curiosity and creativity. Doing something good too. The Piano Staircase, The world's deepest bin and Bottle Bank Archade Machine are only few examples... The agency DDB Stockholm turned subway stairs into a real life piano and thus encuraged people to use them. The number of people using stairs increased by 66%. It was a brilliant brand campaign for VW as milions of people watch a movie clip from this experiment on Youtube. It was also very well planed, well-thought-out, consistent social campain.