Saturday, 11 September 2010

Mobile Advertising Growing Fast

For the last couple of months my byfriend has been using new widescreen smartphone. And he loves it! Every couple of days he's downloading new applications. He's new mobile petentially makes him a very receptive target for marketers, I thought as I was wathing his enthusiastic reactions to his new mobile wonder. Increasingly important mobile advertising via mobile phones soon will become natural extension of the marketing mix. Smartphone adoption rates are growing and as well range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications. Here I posted Eriksson's video about how to successfully adapt mobile advertising into the brand marketing mix.

Wednesday, 1 September 2010

"Emergency Exit" Urban portable hole in Venice

The Venice Biennale of Architecture 2010 (29 August – 21 November 2010) is a major architecture exhibition that takes place once every two years in Venice, Italy. The Biennale is an occasion where big-name architects and designers can showcase new projects, arranged in 30 different pavilions, each with different themes. This year Polish Pavilion designed by Agnieszka Kurant and Aleksandra Wasilkowska is called Emergency Exit.

'You climb the seemingly precarious structure. At the height of the summit you look down into a churning sea of clouds. Your breath catches, your pulse quickens; you look down, then out, and then leap blindly into the void. . .’

The installation Emergency Exit seeks to go beyond the logic of urban reality through the creation of ‘urban portable holes’... Through the jump - the transfer, people fill in the gaps with their own emotions, ideas and desires.
The Polish Pavilion acts as a laboratory within which Emergency Exit engages with the public directly to provoke, inspire and excite... These actions will be documented and then presented within the Pavilion.