Mobile Advertising Growing Fast

For the last couple of months my byfriend has been using new widescreen smartphone. And he loves it! Every couple of days he's downloading new applications. He's new mobile petentially makes him a very receptive target for marketers, I thought as I was wathing his enthusiastic reactions to his new mobile wonder. Increasingly important mobile advertising via mobile phones soon will become natural extension of the marketing mix. Smartphone adoption rates are growing and as well range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications. Here I posted Eriksson's video about how to successfully adapt mobile advertising into the brand marketing mix.