For the last couple of months my byfriend has been using new widescreen smartphone. And he loves it! Every couple of days he's downloading new applications. He's new mobile petentially makes him a very receptive target for marketers, I thought as I was wathing his enthusiastic reactions to his new mobile wonder. Increasingly important mobile advertising via mobile phones soon will become natural extension of the marketing mix. Smartphone adoption rates are growing and as well range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications. Here I posted Eriksson's video about how to successfully adapt mobile advertising into the brand marketing mix.
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2 comments:
Your analogy is spot on. Marketers are readily viewing mobile phone advertising as part of the new generation of the marketing mix along with social media such as Twitter and Facebook. To give you some idea in the UK last year spend on mobile advertising more than doubled, and this is a trend we are seeing across many countries and markets. Mobile and internet advertising is widely expected to overtake more traditional tv advertising in the future and it seems it will be more when rather than if this will happen.
I agreed with the growth of mobile advertisement growth but visibility does effect. In mobile ads block your visibility of application of websites you are gazing at, you instantly rush to close that ad. My whole point is that ad growth does not guarantee sales.
PPC Agency Kent
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