Baby Carrots - New Junk Food

Would it be possible to sell  baby carrots as a fun, extreme and even sexy snack? - Definitely. „Bunch of Carrot Farmers” - group of almost 50 American carrot producers - adopted advertising techniques usually used by junk food brands to encourage people to eat more carrots. The campaign entitled “Eat ‘Em Like Junk Food”  was created by Crispin Porter + Bogusky . The tactic was based on  belief that ”instead of scrapping fast food ads, health food companies should attempt to play them at their own game, creating exciting, humorous brands with strong youth appeal”. The carrots packed in bright chip-sized bags are sold in school vending machines. Slogans, such as "The original orange doodles" and "Crunchier than chips, orange-ier than cheese puffs" has been incorporated. Advertising includes vibrant billboards and flashy TV spots. The campaign even featured a carrot-crunch-powered iPhone and iPod Touch game, “Xtreme Xrunch Kart,” available as a free download at the iTunes store.

So far, the campaign has been extremely successful.  For Halloween, carrot producers lounched “Scarrots” - single-serve bags of baby carrots, offered in a master bag containing 25 servings in 3 unique designs and 25 temporary glow-in-the-dark tattoos!

http://www.babycarrots.com/

Pantone Universe

I simply love Pantone colours! I can never decide which one is my favourite. Pantone is a colour guru, a platform that provides standard color systems to almost all industries, including manufacturing, fashion and design. Pantone is growing and strenghtening it's position in a smart and organic way. It makes me think of how many oportunities the Polaroid waisted.

The Pantone brand is happily expanding its family and now the Pantone Universe also includes:

A cheerfull Pantone Hotel on Brussels’ Louise Avenue - the building features 59 rooms celebrating the brand’s iconic colors. On a rooftop lounge Pantone-colored cocktails are served, and you also can find a  store selling trademark company products.  

Seavees 09/63 PANTONE Sneaker Collection available in seven vintage colors from the original Pantone color guide - epitomizes the cool, casual style of California in 1963.

 Sonia Spencer Accessories Collection - Stainless Steel and Enamel Cufflinks and Key Rings Based on the Iconic PANTONE Chip Design.

Kitchenware Collection by Typhoon - include textiles, shopping trolleys, storage jars, mugs and salt and pepper mills.

Pantone Mugs by W2

Design items by Seletti

 

Photos from the websites: Pantone.com and Seletti.it

The 2010 Social Networking Map

You Never Lose by Loving

Mobile Advertising Growing Fast

For the last couple of months my byfriend has been using new widescreen smartphone. And he loves it! Every couple of days he's downloading new applications. He's new mobile petentially makes him a very receptive target for marketers, I thought as I was wathing his enthusiastic reactions to his new mobile wonder. Increasingly important mobile advertising via mobile phones soon will become natural extension of the marketing mix. Smartphone adoption rates are growing and as well range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications. Here I posted Eriksson's video about how to successfully adapt mobile advertising into the brand marketing mix.

Never Stop Fighting

"Emergency Exit" Urban portable hole in Venice

The Venice Biennale of Architecture 2010 (29 August – 21 November 2010) is a major architecture exhibition that takes place once every two years in Venice, Italy. The Biennale is an occasion where big-name architects and designers can showcase new projects, arranged in 30 different pavilions, each with different themes. This year Polish Pavilion designed by Agnieszka Kurant and Aleksandra Wasilkowska is called Emergency Exit.

'You climb the seemingly precarious structure. At the height of the summit you look down into a churning sea of clouds. Your breath catches, your pulse quickens; you look down, then out, and then leap blindly into the void. . .’

The installation Emergency Exit seeks to go beyond the logic of urban reality through the creation of ‘urban portable holes’... Through the jump - the transfer, people fill in the gaps with their own emotions, ideas and desires.

The Polish Pavilion acts as a laboratory within which Emergency Exit engages with the public directly to provoke, inspire and excite... These actions will be documented and then presented within the Pavilion.

Source: http://labiennale.art.pl/eng/