Thursday, 15 April 2010

At the begining of Fashion Advertising - Fashon Illustration

Rose, my best British friend, sent me a postcard from the London Fashion Week with the fabulous reproduction of Rene Gruau’s fashion illustration. I keep it on a kitchen table so much I enjoy looking at it. Rene Gruau’s name has been synonymous with exquisite refinement and seductive flair. In 1940s and 50s he became a favorite illustrator of the world’s haute couture – Chrisitan Dior, Hubert de Givenchy, Balmain, Balenciaga and Cardin. His works for Moulin Rouge and Lido de Paris remind Toulouse-Lautrec’s posters, other remind of pop-art.
Today, fashon advertising is entirely dominated by photography, but fashion illustration were extremaly important in the haute couture world in that time. Gruau with his new style reshaped marketing for the fashion industry forever and has set the scene for marketing for this industry for many years to come. From his works emanate everlasting elegance, simplicity and sophistication.

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